International distribution & digital commerce

The operating partner for brands entering Spain.

Intermex Group imports, distributes and sells international beauty and personal-care brands across Spain — warehousing and multi-channel sales, plus a fully managed online store that we build, maintain and scale for you.

Proof, not promises. We operate our own brands — Cartri, Garett and Intermex Beauty — on our own ERP, every day.
Why Spain

A market worth entering properly.

Spain combines a large, digital consumer base with one of Europe's strongest beauty markets — and a direct bridge to Latin American customers. These are the numbers that make the case.

€114.8bn

Online retail revenue in 2025 — up 20.6% in a single year.

€11.8bn

Beauty and personal-care consumption in 2025, growing 5.8% a year.

56.7%

of Spaniards aged 16–74 bought online within the last three months.

49.1M

consumers at home — plus 93.8 million international visitors a year.

Sources: CNMC, e-commerce 2025 · CNMC, Q1 2026 · Stanpa, Radiografía 2025 · INE, ICT survey 2024 · INE, population 2025 · INE, Frontur 2024.

The market, in detail

The numbers, in the open.

Every figure below comes from the official series — INE, CNMC and Stanpa — with its source linked. No estimates dressed up as facts, except where a year is marked as approximate and its basis is stated.

Beauty & personal-care consumption in Spain, 2017–2025

8,082 2017 8,243 2018 8,461 2019 7,647 2020 8,212 2021 ≈9,140 2022 10,400 2023 11,200 2024 11,819 2025 € million

Sources: Stanpa Radiografía 2021 (2017–2021), Stanpa 2023, Stanpa 2024, Radiografía 2025. 2022 approximate, from Stanpa's reported +11.3% growth.

Online retail revenue in Spain, 2021–2025

≈57,600 2021 72,000 2022 84,177 2023 95,000+ 2024 114,800 2025 € million

Sources: CNMC 2022, CNMC 2023, CNMC 2024, CNMC 2025. 2021 approximate, from the reported +25% growth.

Where Spanish households spend

Average annual spending per household, 2024 — €34,044

32% 16% 11% 10% 21%
  • Housing, water & energy €11,029
  • Food & non-alcoholic drinks €5,391
  • Transport €3,877
  • Restaurants & hotels €3,374
  • Recreation, sport & culture €1,692
  • Clothing & footwear €1,432
  • Other categories €7,249

Source: INE, Household Budget Survey 2024.

Beauty & personal care by segment

Shares of the €11.2bn Spanish market, 2024

32% 20% 20% 18% 10%
  • Skin care ≈€3,500m
  • Perfumery ≈€2,200m
  • Personal care ≈€2,200m
  • Hair care ≈€2,000m
  • Colour cosmetics ≈€1,100m

Source: Stanpa, sector review 2024. The five reported segments.

Who we are

A holding built to operate, not to broker.

Intermex Group is a Spanish holding company that takes international product brands into the Spanish market and runs their commercial operation end to end: import and compliance, stock, sales channels and after-sales.

We are not an intermediary that hands your brand over to someone else. The inventory sits in our warehouses, the orders flow through our own ERP, and the online store that carries your brand is built and maintained by our technology partner, BitMedia — with the same team accountable from first pallet to final customer.

That is why we enter new brands ourselves before we offer the same route to yours.

What we do

Distribution and digital commerce, under one roof.

Most distributors do not run the online channel; most e-commerce agencies cannot receive a container. We do both, with the same team and the same systems.

Physical distribution

Your product arrives, complies and sells — we handle every step of the physical route into Spain.

  • Import & customsentry, clearance, landed cost
  • Compliance & labellingEU and Spanish requirements
  • Warehousingmulti-warehouse stock on our own ERP
  • Sales channelsretail, marketplaces, our own storefronts

Digital commerce

Your brand online, run as a proper retail operation — built, maintained and scaled continuously.

  • Storefront design & buildwith our technology partner BitMedia
  • Maintenance & supportongoing, not a one-off delivery
  • Scaling & growthconversion, catalogue, campaigns
  • Marketplace operationslistings, fulfilment, service
Case studies

Brands we run end to end.

Cartri and Garett are two of the brands at the centre of our operation — alongside Intermex Beauty, the group's route to market for international cosmetics and personal-care brands. Everything we offer you is what we already do for ourselves.

cartri.com
Homepage of cartri.com: a padel player mid-shot under the headline 'Pádel con otro carácter'

Cartri

Padel equipment · Direct to consumer · Spain

A Spanish padel brand selling factory-direct — rackets, textile and accessories with no intermediaries. The group runs the entire commercial operation: the storefront, the weekly Hot Seat drop, pack personalisation, and logistics from our own warehouses.

  • Storefrontmanaged and maintained end to end
  • Stock & orderslive sync with our own ERP
  • Logistics24–48 h delivery, free from €75, 30-day returns
  • Campaignsweekly flash drops with live stock
Visit cartri.com
garettespaña.es
Homepage of garettespaña.es: a woman using a red-light LED beauty device under the headline 'Tecnología de belleza profesional para usar en casa'

Garett

Beauty electronics · Exclusive distribution · Spain

Professional-grade beauty technology for home use — LED light therapy, microcurrent, EMS and IPL devices, certified as CE class IIa medical devices. We run the brand's Spanish operation: catalogue, pricing, fulfilment and after-sales.

  • Distributionthe brand's Spanish operation
  • Storefrontgarettespaña.es, managed end to end
  • ComplianceCE class IIa medical devices
  • Service2-year warranty, 30-day returns, phone support
Visit garettespaña.es
Process

Four steps from first contact to a running operation.

01

Market entry

We review your brand, define the route into Spain and handle import and compliance.

02

Stock & operations

Inventory lands in our warehouses, tracked in real time on our own ERP.

03

Channels live

Your brand goes on sale across retail, marketplaces and a storefront built and maintained with BitMedia.

04

Scale

We measure, maintain and grow the operation — the digital channel included, month after month.

Work with us

Present your brand.

Tell us about your product and your ambitions for Spain. We will reply personally with a straightforward view of what entering the market would take — no obligation, no standard deck.

Carlos Sánchez-Irle Chief Executive Officer, Intermex Group